Services
Coffee strategies for your present and future success.
Coffee Consulting
Designing personalised solutions to your coffee needs.
Leveraging 20 years of coffee experience, Craig translates his extensive coffee knowledge into practical outcomes for his clients. Working across the globe, improve coffee programs, roasting skills, production quality + efficiency
Craig’s 2023 calendar of consulting is now open for enquiries.
Q Grade Instruction
The next professional step.
Participating in the Q exam builds experience and confidence in coffee tasting and assessment. Incorporating the qualification into your business will enrich your coffee program and add certified skills into your coffee purchasing and sourcing.
A CQI certified Q Grader of 12 years and Q Grade Instructor since 2016. Craig is available for Q-Grade instruction globally.
Roasting Education
Start or advance your coffee roasting journey.
Considering a career in roasting, already an experienced roaster or coffee roasting business looking to improve your product quality or productivity? Craigs roasting instruction is available by consultation or join one of his timetabled roasting workshops at Criteria Coffee.
Product Design + Development
Improving Coffee Design.
Do you have a product idea or concept that needs testing or review? Looking for an external professional’s opinion? Capturing feedback at the R&D phase of your project can save time, resources and money. With a passion for mechanical engineering and coffee science, Craig presents a valuable insight from both a practical and commercial perspective.
Past clients include: Aldi Supermarket, Mahlkönig, Diedrich Roasters, De’Longhi, Detpack.
Sensory Skills
Does your nose know?
Sensory skills are the foundation for coffee evaluation and appreciation. Our primary senses of taste, smell and sight inform how we perceive coffee. Whilst intuitive, the coffee professional can train their senses as a tool for quality assessment, taste profiling, fault detection and over all drinking enjoyment. Having a strong sensory skill-set informs the entire coffee assessment journey and is a vital skill of any coffee professional.
Coffee Supply
Need beans?
Tap into Criteria Coffee’s supply chain with roasting solutions and services to fulfil your production needs. Criteria’s state-of-the-art roasting facility is located 5 min from Melbourne’s CBD available for sample roasting, contract roasting and guided roasting (co-roasting) education. Facilitated by Craig and his dedicated team.
What clients say…
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"I've been lucky enough to work with and learn from Craig multiple times in my career and it's always been an impactful experience. Some of those earlier experiences especially opened up my understanding of the variables of coffee making. He has an incredible amount of knowledge and skill across multiple parts of the supply chain and his openness and desire to share this to better the industry is something I greatly respect."
Anthony Douglas. 2023 WBC Champion.
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"Craig has accumulated an incredible wealth of knowledge, expertise, experience and skills over the last 2 decades, and is able to communicate and share what he knows and has learnt in an accessible and approachable way. He is very generous with his knowledge and constantly seeks the best outcomes, providing guidance and advice with professionalism, passion and a great deal of care".
Fleur Studd - Co Founder, Market Lane Coffee.
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"I’ve had the pleasure of working with Craig for over 6 years. Craig always has been an innovator and investor in people. He’s seen and understands so many segments of our industry and how it all fits together. His no BS approach to business. His willingness to help and teach. His openness to learning something new and consistent pushing of the boundaries in our industry, make him one of a kind. I’m proud and humble that we’re working together and pleased that Craig counts us as partner."
Oliver Brown - National Sales Manager, Condesa
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Craig was instrumental in kick starting our roasting program, he is a great educator with a broad knowledge and experience. His contribution in the coffee industry is very valuable and he has inspired many coffee professionals to grow and develop.
Ken Hendarto - Bench Coffee.
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"At Rosslyn, we bring together who we believe to be the leaders across various fields and represent their work under one roof. Having followed Criteria Coffee for some time, it was clear to us, that they are one of the leaders in the Australian speciality coffee scene. Craig and the team at Criteria, kindly allowed us the opportunity to showcase their coffee to our guests in London. Our team agree, that the Red Honey, Sidra from Campo Hermoso is one of the best guest coffees we have had at Rosslyn to date!"
Chris - Head of Coffee. Rosslyn Cafe. London.
