DEFINING COFFEE EXCELLENCE

Consulting Services

The right advice for your business.

With experience in all facets of coffee, from sourcing green and working with farmers to developing roast profiles and creating award-winning products and training coffee professionals, Craig’s professional advice has assisted cafes, restaurant groups, roasteries and coffee brands to achieve their business goals.

Is your coffee program operating to its full potential?

Here are five key areas that Craig can assist your future success…

  • Taking a seed-to-cup methodology, Craig can design or re-design your coffee program. Bringing new ideas and resources into your business in the areas of:

    • Coffee program design, single origins and blends.

    • Sourcing advice and recommendations.

    • Quality control program design and implementation.

    • Green bean quality assessment (Q-Grade).

    • Skills development for sensory evaluation.

    • Coffee program audit and review.

    • Costings and market review.

  • The variables of roasting are infinite, mastery comes with practise and experience. If you are starting your roasting journey, or have an existing roasting process, Craig can provide support and advice on:

    • In person consultation 1:1.

    • Team based training on site (Training also available at Criteria Coffee Roasting facility - Port Melbourne).

    • Roast planning and profile development.

    • Roast curve analysis with recommendations.

    • Equipment troubleshooting.

    • Procurement advice for site design/redesign.

  • Sensory skills are the foundation for all coffee assessment. Building the best coffee outcomes start with your ability to evaluate coffee. Here are some ways Craig can help:

    • 1:1 Sensory skills based training for coffee professionals.

    • Team based education (onsite or hosted at Criteria Coffee - Melbourne).

    • Cupping protocols, correct use of SCA form.

    • Understanding & Identifying defects (defect cupping session).

    • Triangulation.

    • Q Grade exam / Q Calibration preparation.

  • Global coffee competitions are the launchpad for new ideas and professional careers. A 3-times WBC competitor and WBC certified judge (roasting and sensory) Craig’s approach to coaching is firmly grounded in real-life experience. Craig’s can help you to achieve your own professional success through:

    • Competition Coach (Barista and Roasting).

    • Routine conceptualisation and design.

    • Guest Judge / Panellist.

    • Personalised 1:1 coffee skills mentoring.

    • Barista skills.

    • Business advise and mentorship.

    • Guest speaker.

  • Finding answers to the most challenging questions, Craig can provide bespoke coffee advice on (but not limited to):

    • New business advice.

    • Marketing and coffee sales advice.

    • Corporate engagements.

    • Brand partnerships and collaborations.

    • Product endorsement.

    • Key note speaker / media presenter.

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